Why funnels stall

Day 30. Still the default funnel.

The package got you live. It didn't get you tuned.

platform · funnel report

Split tests running

0

Landing

Default

Day 30

Intake

Default

Day 30

Checkout

Default

Day 30

Upsells

Default

Day 30

Portal

Default

Day 30

Why funnels stall

The default funnel leaks in the same five places.

Start
Price
Provider
Condition

Landing page

Half the clicks you pay for land on a page written for the other half.

What goes in

Step 3 of 31

Full name

Address

Step 1 of 6

Eligible?

Yes
Resume link

Intake

Every question is a place to stop, and every stop is a paid click walking out.

What goes in
Charged

then provider review

then refund

Hold

provider approves

Capture

Checkout

Charging ahead of the provider turns every decline into a refund, a ticket and a review.

What goes in

Thank you

Add-on

Promo on
Add

Bundle

Promo on
Add

Upsells

The minute they're most willing to buy is the minute the funnel stops selling.

What goes in

Login

Where is my vial?

Next ship

Thu 12

Dose 0.5Refill

After checkout

A patient who leaves in month two was paid for in full and never reached margin.

What goes in
Why funnels stall

The funnel report and Stripe disagree.

Which one are you running the clinic on?

Illustrative rates on 1,000 visitors

106

Conversions, per the funnel report

Counts a checkout page view as a conversion.

51

Net charges, per Stripe

55 patients the report calls converted that Stripe never saw pay and keep paying.

Firstfill takes it from there: landing, intake, checkout, upsells and portal rebuilt as one system, each stage running a variation against the one you launched with.

Book a scope call

More patients. Each one worth more.

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